Fall 2021 PR Lookbook

Role: Designer
Client: Crate & Barrel

Each season as we prepare to launch our newest seasonal collection or special collaboration, we put together a Public Relations lookbook in PDF format which is emailed to writers, editors, influencers, and select design trade program members. These lookbooks serve primarily as functional tools, showcasing silos of all our new seasonal products, while also incorporating editorial storytelling and inspirational imagery.

In the past year I have consistently evolved the design of our PR Lookbooks to better align with our brand vision and ensure that Crate & Barrel stands out as a design authority.

The following images are a selection from our Fall 2021 seasonal lookbook.